Imagine this - you're trying to buy a new home, and you have to prove who you are six different times. You need to prove your identity with your house builder, or estate agent, your conveyancer, your broker and then your lender.
This is not a good customer experience.
In a world increasingly driven by digital interactions, the burden of repetitive, fragmented identity verification has become an unbearable pain point. It is not just frustrating for consumers; it is a massive drain on business operational efficiency. It's a fractured system costing businesses millions and creating massive security risks.
MyIdentity is an identity trust framework, enabling people to get their identity verified once to a trusted set of standards, rules and regulations, aligned to the Government’s Digital Identity & Attributes Trust Framework (DIATF). The UK DIATF sets out baseline rules which organisations must follow to become approved digital verification service providers. Additional sets of rules and standards will often be required for more complex transactions such as property transactions and financial service transactions. .
Etive started working on identity in 2014 working with the likes of the DWP, Birmingham City Council and the London Boroughs of Tower Hamlets & Hackney. We developed an identity solution to help and support thin-file people accessing Universal Credits and other public services. These were publicly funded projects working through the now defunct OIX and Government Digital Service.
2019 Etive started working on the MyIdentity scheme, initially focusing on the residential home buying and selling process. After a false start and standards that did not meet industry requirements, we went back to the drawing board and redesigned the scheme. This time we included the additional standards that new home builders, estate agents, lawyers and conveyancers, financial brokers and lenders need. MyIdentity now includes other use cases such as savings, loans, account opening and cards, meeting a key objective of ‘reuse’.
MyIdentity Benefits
- Enable the customer to only have to verify their identity once
- Enable the customer to own and control their identity
- Reduce friction for customers and organisations
- Improve business operational efficiencies
- Enable the reuse of a customer’s identity across multiple transactions
- Reduce failed transactions costs and drop-out rates
- Increase the barriers to fraud, protecting everyone
This is not a good customer experience.
In a world increasingly driven by digital interactions, the burden of repetitive, fragmented identity verification has become an unbearable pain point. It is not just frustrating for consumers; it is a massive drain on business operational efficiency. It's a fractured system costing businesses millions and creating massive security risks.
MyIdentity is an identity trust framework, enabling people to get their identity verified once to a trusted set of standards, rules and regulations, aligned to the Government’s Digital Identity & Attributes Trust Framework (DIATF). The UK DIATF sets out baseline rules which organisations must follow to become approved digital verification service providers. Additional sets of rules and standards will often be required for more complex transactions such as property transactions and financial service transactions. .
Etive started working on identity in 2014 working with the likes of the DWP, Birmingham City Council and the London Boroughs of Tower Hamlets & Hackney. We developed an identity solution to help and support thin-file people accessing Universal Credits and other public services. These were publicly funded projects working through the now defunct OIX and Government Digital Service.
2019 Etive started working on the MyIdentity scheme, initially focusing on the residential home buying and selling process. After a false start and standards that did not meet industry requirements, we went back to the drawing board and redesigned the scheme. This time we included the additional standards that new home builders, estate agents, lawyers and conveyancers, financial brokers and lenders need. MyIdentity now includes other use cases such as savings, loans, account opening and cards, meeting a key objective of ‘reuse’.
MyIdentity Benefits
- Enable the customer to only have to verify their identity once
- Enable the customer to own and control their identity
- Reduce friction for customers and organisations
- Improve business operational efficiencies
- Enable the reuse of a customer’s identity across multiple transactions
- Reduce failed transactions costs and drop-out rates
- Increase the barriers to fraud, protecting everyone
