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Birmingham City Council and Digital Log Book are MJ Awards Finalists


We are delighted to see that Birmingham City Council (BCC) are nominated for a MJ Award for Behaviour Change.  BCC has transformed the way that it delivers services to new housing tenants as part of its approach to get people ready for welfare reform and the digital-by-default agenda.  The aim of the work was to identify the levels of interventions required to help customers sustain and manage their finances and improve digital and financial capability. Using behavioural strategies BCC reviewed customer behaviours and changed business processes and reviewed the whole customer journey to help get people to transact on-line and provide customers with their own unique personalised Digital Log Book, which stays with them for ever.

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